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Growth Hacker Marketing
Join Ryan Holiday's revolution and learn how the secret new art of growth hacking can help grow your business exponentially.
Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible.
Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others.
Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially.
Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.
About the Author
Ryan Holiday is the bestselling author of Trust Me I'm Lying: Confessions of a Media Manipulator. After apprenticing under the renowned strategist and bestselling author Robert Greene, he went on to advise many bestselling authors and multi-platinum musicians, and is now is a media strategist for people like Tucker Max, Tim Ferriss and Dov Charney. He is also the Director of Marketing at American Apparel, where his work in both growth hacking and advertising has become internationally renowned. His strategies are used as case studies by Twitter, YouTube and Google. He currently lives in New Orleans.
Entrepreneurship, Growth And Public Policy : Prelude To A Knowledge Spillover Theory Of Entrepreneurship
The author explores how socio-economic transformation is placed within a larger context spanning two centuries of economic growth and development in a capitalist society. Zoltan Acs has introduced a radically different view of smallfirms and argues that entrepreneurs start new companies to deviate innovatively as agents of change creating entrepreneurial rents. Working at the intersection ofgeography, innovation and growth, these papers pave the way for the remodelling of economic society in the 21st century. One of the unique outcomes of this reconstruction of economic society is the need to focus attention on the linksbetween entrepreneurship and philanthropy as the foundation of opportunity.